Evaluation of Starbucks in global environment Essay

Evaluation of Starbucks in global environment - Essay typesetters caseStarbucks, named after the first mate in Herman Melvilles Moby Dick, is the worlds leading retailer, roaster and brand of metier coffee with millions of customer visits per week at stores in North America, Europe, Middle East, Latin America and the peace-loving Rim. Starbucks stores may be found in urban and suburban areas, as well as many a nonher(prenominal) rural communities worldwide. An expanded number of Drive Thru and Off-Highway stores also provide a convenient alternative for our customers (Starbucks coffee, 2008).Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment - primarily through its company-operated retail stores. In addition to gross revenue through our company-operated retail stores, Starbucks sells whole bean coffees thr ough a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint supposition partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Companys objective is to stimulate Starbucks as the most recognized and respected brand in the world (Starbucks.com).Starbucks is dedicated to contributing positively to the communities in which it does business. The company recognizes the relationship between its success and the strength and vitality of the communities where it operates. Investing in communities is not only the right thing to do it is also part of the Starbucks culture. At all levels of the organization, Starbucks partners strive to be good neighbors and active contributors in communities (Starbucks coffee, 2008).In spring 1995, Frappuccino blended beverage was introduced to Starbucks line of beverages. In spen d 2004, Starbucks premiered Frappuccino Light blended coffee beverages in response to